HI, I'M BRUNO

GRAPHIC DESIGNER | UX DESIGN POSTGRADUATE
SOFTWARE ANALYSIS AND DEVELOPMENT STUDENT

My name is Bruno Teodoro Ferreira. I'm a Graphic Designer with ten years of experience, a UX Design postgraduate, and a Sofware Analysis and Development student.

SOME OF MY SKILLS

Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, After Effects, Dimension);
Figma;
Video and Motion Design;
Product 3D Render;
Design for Social Media and Ads (Meta, Google, Amazon, etc);
E-mail Marketing Design;
Website and Landing Page Design (Shopify, Unbounce, WordPress, etc);
HTML & CSS;
Typography;
Branding;
Google Analytics, Google Ads, Google Tag Manager;
Facebook & Instagram Ads.

MY RESUME

THINGS I'M PROUD OF

UPDATING WEBSITE IMAGES

BEFORE

AFTER

I updated more than 150 images on the Kerotin e-commerce website.

Every time the brand had a new product or a new bundle, we needed new images. A lot of times the images would not have the same illumination and same aesthetic. This contributed to the website at times not having a professional image.

Additionally, it took a lot of time for the team to have the new images, sometimes losing the time of a promotion, and it would generate additional costs with the photo shooting.

E-MAIL MARKETING NEW ID

I created a new visual ID for the e-mail marketing campaigns of the brands Kerotin, Black Magic, Chemix, and SWS.

I created a visual pattern for Kerotin e-mails using same typography and a set of colors for each product but keeping the same visual structure and later I replicated the base of it for the other brands, respecting each brand's unique characteristics. The visuals created for e-mails helped to guide the visuals later applied to other aspects of the digital presence of each brand.

As a result, we improved conversion for e-mails and as a plus, I was able to start using not only influencers and user-generated content on e-mails but 3D renders as well with no additional costs.

DESIGN TASKS ORGANIZATION

A simple organization that helped ensure every design request was always delivered on time.

We had a problem regarding design requests. The team had some difficulties understanding the whole process of getting a task done. From the briefing to the request to execution, and finally to finish. Usually, we would have last-minute requests from different people at the same time each month, making it very hard to keep deadlines. The team tried to use different tools like Pipefy and Asana but eventually got lost in the bureaucracy to request simple tasks.

I checked the number of tasks requested in the last 6 months and made an average of tasks per day. With that number, I created a simple Google Sheets document with all working days of the month and for each day I put a set number of "slots" where the Marketing Team would put the task briefing and the designer would work on it. The task would always be completed on the day the slot for the task was and the whole month was visible to add the tasks since the last week of the previous month.

As a result, the process got considerably simpler. With available slots per day to be filled, the team started to organize themselves to be able to put their task in the day they needed and the design work became considerably faster, freeing up time to work on other projects and using the same principle for the other brands. We didn't need paid tools for this anymore, not only making it more efficient but saving money at the same time.

WEBSITE REDESIGN

Kerotin website speed went from "poor" to "good"

Starting Kerotin's webiste redesign.

The website doesn't follow Kerotin's visual ID guidelines effectively. Initially, the marketing team created elements and sections that didn't follow the best design principles and didn't highlight the most important selling points or offer the best experience for the user, due to the limitations of what can be made in Shopify without the use of HTML and CSS.

Plus, the images used on the website were not optimized, and the checkout phase would unnecessarily be divided into three different pages.

By using custom HTML and CSS I was able to adapt the native Shopify elements and sections to be in line with Kerotin's visual guidelines. I also reorganized, excluded old content, and added new content to the home page and the three main product pages to better show the products' selling points and the relevant information for the user. Additionally, updated all images used in these pages to Webp images, considerably reducing the loading time of the pages and improving user experience. Plus, I reorganized the checkout from 3 pages to just one page, making the process faster and easier for the user.

Just working on these pages, our Shopify speed metric went from "poor" to "good" and we started to see better results. All improvements done on the Kerotin website can now be replicated on the other brands' websites. All of this was made while keeping all the other design tasks on time for the 4 brands (Kerotin, Black Magic, Chemix, and SWS) and with no additional costs to the company.

Portfolio